July 24, 2018

DMPs for the past five years have been the must have technology for savvy marketers in NZ. But there is a new kid on the block that marketers really need to get their heads around, as I would suggest that they need to stop thinking about DMPs, and turn their attention...

December 4, 2017

“Data driven digital marketing” is undoubtedly the current trend du jour in the advertising world, and clients in New Zealand are clambering to get on board, but what does it really mean?

 The need for data led insights stems from the reality that there is no longer a “...

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