December 14, 2017

Over the last few months Richard and I have been working hard at weekends and evenings to build the infrastructure of a new approach to digital media that sees the light of day for the first time today. We're incredibly proud of what we have created so far, but the har...

December 7, 2017

A “Future State” is easy to define, but difficult to attain.

In other words, as a business, it’s simple to say what you want to be, but rather more difficult to demonstrate.

Right now, across NZ, there are CEOs, CMOs and MDs who completely understand that they need to be...

December 4, 2017

“Data driven digital marketing” is undoubtedly the current trend du jour in the advertising world, and clients in New Zealand are clambering to get on board, but what does it really mean?

 The need for data led insights stems from the reality that there is no longer a “...

December 4, 2017

The two key nascent technologies showcased at SXSW 17 in Austin Texas, were undoubtedly AR/VR and AI cognitive learning, the latter of which essentially involves talking to computers through conversational search, chatbots and natural language processing.

AR and VR...

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