July 26, 2018

Let’s sort this out!

It’s been 6 months since we launched Future State Consulting and we've been incredibly fortunate to have already worked with some brilliant New Zealand businesses trail blazing in the global digital economy.

However, as we draw breath after our launc...

July 24, 2018

DMPs for the past five years have been the must have technology for savvy marketers in NZ. But there is a new kid on the block that marketers really need to get their heads around, as I would suggest that they need to stop thinking about DMPs, and turn their attention...

May 18, 2018

So after just two months we decided that we really needed an office. So after a month in a Regus office we decided we needed our own space. So last week we moved into Future State HQ, at 34 Jervois Road. Come by and say hi. There's loads of cafes nearby,a and even the...

March 9, 2018

Everyone’s talking about how blockchain is disrupting industries left, right and centre, so thought I’d do some digging and find out what it means for the digital advertising world… Here's what I found out...

Advertising has had a rough time of things over the last few...

December 14, 2017

Over the last few months Richard and I have been working hard at weekends and evenings to build the infrastructure of a new approach to digital media that sees the light of day for the first time today. We're incredibly proud of what we have created so far, but the har...

December 7, 2017

A “Future State” is easy to define, but difficult to attain.

In other words, as a business, it’s simple to say what you want to be, but rather more difficult to demonstrate.

Right now, across NZ, there are CEOs, CMOs and MDs who completely understand that they need to be...

December 4, 2017

“Data driven digital marketing” is undoubtedly the current trend du jour in the advertising world, and clients in New Zealand are clambering to get on board, but what does it really mean?

 The need for data led insights stems from the reality that there is no longer a “...

December 4, 2017

The two key nascent technologies showcased at SXSW 17 in Austin Texas, were undoubtedly AR/VR and AI cognitive learning, the latter of which essentially involves talking to computers through conversational search, chatbots and natural language processing.

AR and VR...

May 3, 2016

Back in the day, the kettle was often cited as the reason not everyone could watch your ad on TV (as in off making a cup of tea). Today, “viewability” is the villain being blamed for ads not being seen on the internet.

The other week a colleague send me an article about...

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