DMP Consultancy
DMP CONSULTANCY
If you’re looking to invest in a data management platform (DMP), it can be a daunting prospect.
To achieve a successful DMP implementation and identify the right platforms, partners and people the following tasks need to be completed:
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Clearly articulate the business objectives and goals for implementing a DMP
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Review DMP technology providers and develop selection criteria (aligned with goals)
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Understand the servicing requirements, either managed internally or from a third party
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Select a DMP partner and service model aligned with business goals and evaluation criteria
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Develop timelines and roadmap for implementation and go-live.
Our Approach
