If you’re looking to invest in a data management platform (DMP), it can be a daunting prospect.
To achieve a successful DMP implementation and identify the right platforms, partners and people the following tasks need to be completed:
Clearly articulate the business objectives and goals for implementing a DMP
Review DMP technology providers and develop selection criteria (aligned with goals)
Understand the servicing requirements, either managed internally or from a third party
Select a DMP partner and service model aligned with business goals and evaluation criteria
Develop timelines and roadmap for implementation and go-live.