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Alex has held senior leadership roles across the Omnicom, Publicis and Dentsu Aegis Groups where he has been the architect of  performance and programmatic strategy.

At Dentsu, Alex built Amnet from the ground up to the most respected and innovative trading desk in New Zealand. Amnet has been responsible for many industry firsts including the first programmatically bought OOH billboard.

Alex also ran Dentsu’s multi-award winning agency iProspect, the largest and most successful performance brand in NZ. With a team of sixteen, Alex was able to achieve substantial success for multiple clients across search, attribution, data, and content strategies.